KidStrong Sales Associate

POSITION SUMMARY

ESSENTIAL JOB FUNCTIONS

• Conduct high-volume outbound calls, texts, and (some) emails to follow up with inbound leads.
• Schedule trial classes and ensure strong attendance through consistent confirmation and follow-up.
• Engage in consultative conversations with parents to understand their child’s needs and position the value of KidStrong.
• Convert trial attendees into active memberships through clear communication of program benefits.
• Engage with walk-in prospects and trial families to deliver a positive and informative first experience.
• Maintain consistent follow-up with all leads to maximize conversion opportunities.

• Maintain accurate and organized lead records within the GloFox CRM system.
• Process membership transactions and account updates through GloFox.
• Communicate with prospective and current members using approved communication tools such as Podium.
• Follow established lead management workflows while identifying opportunities to improve effectiveness.
• Track and report sales activity including calls, texts, emails, and trial outcomes.

• Identify and develop new lead sources through partnerships with local schools, children’s programs, and community organizations.
• Represent KidStrong at community events, pop-ups, and local networking opportunities.
• Promote the KidStrong program within the surrounding community to increase awareness and trial attendance.
• Support referral and grassroots marketing initiatives.

• Engage positively with families during trial visits and membership onboarding.
• Provide clear communication regarding class schedules, membership options, and program expectations.
• Collaborate with the coaching team to ensure trial experiences are smooth, welcoming, and impactful.
• Support families with general membership questions and assist with problem resolution when appropriate.
• Represent KidStrong’s mission and values during all parent interactions.

• Work alongside the coaching team to ensure trial classes are properly prepared and supported.
• Communicate lead updates, upcoming trials, and member insights with the center team.
• Assist with front desk operations when necessary, including greeting families and supporting check-in processes.
• Provide sales reports and performance updates to ownership or management as requested.
• Maintain consistent communication through Slack and other internal systems.

• Arrive to scheduled shifts on time, prepared and ready to work.
• Maintain professional communication with families, coworkers, and leadership.
• Work required evenings, weekends, and special events when scheduled.
• Participate in staff meetings, trainings, and team development sessions.
• Demonstrate a positive, team-oriented attitude that supports the success of the entire center.

KEY PERFORMANCE INDICATORS

1. Trial Interest → Trial Attendance Rate
2. Trial → Membership Conversion Rate
3. Sales Activity Volume (Calls, Emails, Texts, Follow-ups)
4. Net New Lead Development (community outreach and partnerships)
5. Membership Growth and Retention Contribution

ROLE COMPETENCIES

1. Passionate – Mission-driven and excited about helping kids grow in confidence and capability.
2. Sales Professional – Comfortable initiating conversations, overcoming objections, and guiding families toward decisions.
3. Communicator – Strong ability to listen, understand parent concerns, and explain program value clearly.
4. Organizer – Able to manage multiple leads, tasks, and communication channels simultaneously.
5. Relationship Builder – Creates trust quickly with families and community partners.
6. Team Player – Works collaboratively with coaches and leadership to create an exceptional member experience.
7. Resilient – Maintains motivation and consistency in a high-activity sales environment.
8. Coachable – Open to feedback and committed to improving performance.

QUALIFICATIONS

• 1–3 years of sales experience, preferably in outbound or consultative sales environments.
• Strong written and verbal communication skills.
• Comfort with high-volume outbound calling and lead follow-up.
• Experience with CRM tools and lead management systems.
• Ability to work evenings, weekends, and occasional community events.
• Experience in children’s programming, fitness, or education-related industries is preferred but not required.
• Passion for helping kids develop strong bodies, minds, and character.

WORK ENVIRONMENT

• High-energy environment with frequent interaction with children, parents, and staff.
• Combination of desk-based sales work and in-person interactions with families.
• Moderate noise levels with music, classes, and activity occurring throughout the center.
• Regular use of communication tools including phone, CRM systems, and messaging platforms.

ADDITIONAL REQUIREMENTS