KidStrong General Manager

• Own the overall performance and day-to-day operations of the center.
• Understand, monitor, and actively manage key center KPIs, including sales, conversion, membership growth, retention/attrition, labor, events, and other financial and operational metrics.
• Develop and execute action plans when center performance falls below expectations.
• Deliver an exceptional member experience and build strong relationships with KidStrong families.
• Ensure KidStrong brand, operational, safety, cleanliness, and facility standards are consistently maintained.
• Ensure daily, weekly, and monthly center tasks are completed through effective delegation, follow-up, and accountability.
• Manage center-level employee issues and maintain appropriate documentation in accordance with company policies.
• Create and manage staff schedules based on center demand, programming needs, labor targets, and team availability.
• Schedule, promote, and drive participation in KidStrong events, including camps, parties, and special events.
• Maintain a visible and engaged leadership presence during key center operating hours.
• Typical schedule includes four weekday shifts and one weekend shift, with hours based on the needs of the business.

• Own center-level sales performance and consistently work toward established membership and revenue goals.
• Ensure timely and consistent lead follow-up through the Center's CRM.
• Personally participate in lead follow-up, call drives, trial conversion, membership sales, and event booking.
• Train, coach, and hold team members accountable for their contribution to sales and lead-management expectations.
• Ensure online inquiries and self-sign-up opportunities are followed through to completion.
• Monitor trial-to-membership conversion and implement strategies to improve conversion performance.
• Own member retention efforts and proactively address cancellation risks, member concerns, and attrition trends.
• Build relationships within the local community and identify partnerships and events that generate awareness, leads, trials, and memberships.
• Regularly evaluate sales performance and adjust tactics to achieve center goals.

• Build and maintain a high-performing, positive, and accountable center culture.
• Set clear expectations and consistently hold team members accountable for performance and behavior.
• Foster a coaching culture where feedback is timely, direct, constructive, and focused on continuous improvement.
• Recruit, interview, hire, onboard, train, manage, and evaluate center team members.
• Ensure all required employment documentation, training, and certifications are completed.
• Continuously assess Coach performance based on KidStrong Coach DNA, class quality, member experience, and established performance standards.
• Provide regular feedback, coaching, recognition, and corrective action when necessary.
• Develop team members and identify opportunities for increased responsibility and advancement.
• Manage and support ongoing professional development through LearnUpon and other KidStrong training resources.
• Lead regular center staff meetings focused on culture, development, productivity, programming, sales, and performance.
• Communicate professionally and effectively with center staff and leadership through approved communication platforms.
• Attend required leadership meetings, training sessions, and development opportunities.

• Coach approximately 5–10 hours per week, or as required by business needs.
• Deliver KidStrong curriculum focused on Brain, Physical, and Character development for children approximately 15 months through 11 years old.
• Create positive, engaging interactions with students and families before, during, and after class.
• Understand the "why" behind the KidStrong curriculum and communicate it clearly to coaches and families.
• Model exceptional coaching standards and ensure consistent implementation of KidStrong programming.
• Use KidStrong systems and applications to accurately record attendance, awards, and other required information.
• Maintain the physical ability to work in an active environment, including moving throughout the center and lifting or moving equipment weighing up to approximately 25 pounds.

• Membership growth and net member count
• Lead response and follow-up
• Trial booking and conversion
• Sales performance
• Member retention and attrition
• Event and ancillary revenue
• Labor management and staffing
• Coach quality and development
• Member experience and satisfaction
• Center cleanliness and operational standards
• Completion of required administrative responsibilities
• Team engagement, accountability, and performance
• Execution of company initiatives and leadership direction

• Previous management and team leadership experience required.
• Demonstrated ability to lead teams, manage performance, and achieve measurable business results.
• Sales, membership, fitness, hospitality, retail, or other customer-facing business experience strongly preferred.
• Experience working with or coaching children ages approximately crawling–11 years preferred.
• Passion for working with children and families is essential.
• Ability and willingness to have direct conversations regarding performance, accountability, and customer concerns.
• Strong organizational, time-management, and problem-solving skills.
• Comfortable working in a goal-oriented and KPI-driven environment.
• Ability to learn and effectively use Google Workspace, Microsoft platforms, and other business systems.
• Experience with GloFox, Podium, Slack, HubSpot, or similar platforms preferred but not required.
• Working knowledge of exercise techniques, physiology, and body mechanics preferred.
• Must achieve KidStrong Coach Certification and complete all required KidStrong training.
• CPR certification required or must be obtained within the required timeframe.

• Takes responsibility for center results and follows through on commitments.
• Identifies problems and proactively develops solutions.
• Holds self and others accountable to established expectations.

• Establishes and maintains high standards for performance, customer experience, coaching, cleanliness, and professionalism.

• Creates and embodies a positive, high-performing culture.
• Takes initiative and leads from the front.

• Sets the standard through actions, effort, attitude, and consistency.

• Remains focused on center goals and measurable outcomes.
• Creates action plans and follows through until results are achieved.

• Communicates expectations clearly and confidently.
• Upholds KidStrong values and provides direction during challenging situations.

• Effectively transfers knowledge and develops others.
• Invests in the growth and success of team members.

• Communicates tactfully and respectfully.
• Responds effectively under pressure.
• Accepts responsibility for actions and decisions.
• Consistently follows through on commitments.

• Actively seeks, receives, and implements feedback.
• Responds to constructive feedback professionally and without defensiveness.
• Demonstrates measurable improvement when performance gaps are identified.
• Remains open to different perspectives and approaches.
• Maintains a growth mindset and views challenges as opportunities to improve.

• Prioritizes responsibilities and develops realistic action plans.
• Establishes goals, deadlines, and clear expectations.
• Uses time and resources effectively.
• Effectively delegates responsibilities while maintaining accountability for outcomes.

• Communicates clearly, professionally, and persuasively.
• Listens actively and seeks clarification when necessary.
• Communicates difficult or corrective feedback effectively.
• Writes clearly and professionally across email, messaging, reports, and other business communications.

• Builds a collaborative, positive, and accountable team environment.
• Supports team success while maintaining individual accountability.
• Builds morale and alignment around center goals.
• Addresses conflict and performance issues promptly and professionally.

• Responds effectively to changing business needs and priorities.
• Makes sound decisions in a fast-paced environment.
• Embraces innovation, feedback, and continuous improvement.